The Problems With Lottery Advertising
Lottery is a form of gambling that offers players the chance to win a prize, usually money, by matching numbers or symbols. Federal laws prohibit the operation of lottery games through mail or phone, but state and local laws can permit them. The term “lottery” refers to a specific type of gambling, as distinguished from, for example, raffles, bingo games, and other gambling activities that may occur in a bar or restaurant.
Lotteries are run like businesses, with an emphasis on maximizing revenues. They advertise their products by pointing out the likelihood of winning, often with graphic images of large jackpots or other prizes. The fact that lottery advertising is designed to induce people to spend money on a risky venture should be of concern to anyone who cares about the social and economic consequences of gambling, particularly when it involves children.
In addition to its direct appeals to consumers, the lottery also markets itself as a source of tax-free revenue. During periods of economic stress, the lottery can help states avoid cutting public services and imposing painful tax increases. But studies have found that the popularity of a lottery does not depend on a state’s actual financial condition: it can win approval even when the government is financially healthy.
Many people believe that lottery tickets offer a low-risk investment. After all, how else can you invest $1 or $2 for the possibility of a multi-million dollar prize? But this is a false economy: for every dollar spent on lottery tickets, there are likely to be several dollars in foregone savings, including retirement and college funds.
State lotteries initially resembled traditional raffles, with the public purchasing tickets for a drawing at some future date. But innovations in the 1970s radically changed the industry. With the introduction of instant games such as scratch-off tickets, lottery play quickly expanded and grew even more popular. In the decades since, lotteries have introduced ever more sophisticated products and marketed themselves aggressively to consumers.
The biggest problem with the modern lottery, however, is that it appears to promote gambling without regard to its negative consequences for society. Those who play the lottery are largely middle- and lower-income residents, and there is clear evidence that they spend a substantial share of their incomes on tickets. Lottery advertising frequently misrepresents the odds of winning and inflates the value of a prize (in many cases, lotto jackpots are paid in equal annual installments over 20 years, with inflation dramatically eroding its current value). And it seems to have a special appeal for young people and men, who tend to be the largest group of lottery players.